我国传统文化元素在茶包装中的应用

我国传统文化博大精深,蕴含着丰富的设计元素,将其运用在现代茶包装设计中能够形成极强的民族视觉形态.在茶包装中,常用的传统文化元素包括书法文字、传统图案、传统色彩和传统包装材料.通过在茶包装中应用这些传统文化元素,能够增强茶包装的文化内涵,从而使单纯的茶叶包装变成-种独特的文化载体.

Application of Chinese Traditional Culture in Packaging Design of Tea

Chinese traditional culture contains broad, profound and rich design elements, which could be used in the modern tea packaging design to demonstrate a strong national visual form. In tea packaging, the most widely used traditional culture elements include calligraphy, traditional patterns, traditional color and traditional Chinese package materials. The culture connotation is communicated to consumers through the tea packaging design, therefore the simple packaging could be turned into a unique culture carrier.