| 大规模定制生产模式提升我国家电业竞争力 |
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| 引用本文： | 杜红平,唐长虹. 大规模定制生产模式提升我国家电业竞争力[J]. 家电科技, 2006, 0(2): 42-43 |
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| 作者姓名： | 杜红平 唐长虹 |
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| 作者单位： | 北京物资学院;北京物资学院 |
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| 基金项目： | 北京市社科基金资助(项目编号:SM200310037065) |
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| 摘 要： | 中国的家电企业要在日趋个性化和多样化的市场条件下和激烈的全球市场竞争的环境中求得生存和发展,采用大规模定制生产模式是必然的选择。本文介绍了修饰型大规模定制、适应型大规模定制、洞悉型大规模定制和合作型大规模定制四种模式,提出只有综合运用这四种大规模定制生产模式,准确地响应消费需求,中国家电企业才能形成国际竞争力。
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| 关 键 词： | 大规模定制 家电业 |
Mass Customization Mode Helps Chinese Home Appliances Trade to Build up Competitive Ability |
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| Hong-ping Du,Chang-hong Tang. Mass Customization Mode Helps Chinese Home Appliances Trade to Build up Competitive Ability[J]. Science Technology:Mobile Phone Repairing Sky, 2006, 0(2): 42-43 |
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| Authors: | Hong-ping Du Chang-hong Tang |
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| Abstract: | With the individuation and diversification of the con- sumers' demands, Chinese home appliances enterprises should adopt a new mode-mass customization mode-to survive and make progress in the cruel global market. There are four kinds of mass customization modes: cosmetic, adaptive, transparent and collaborative mass customization modes. Only using these modes synthetically then Chinese home appliance enterprises can respond to the consumers' demands accurately and build up competitive ability in the interna- tional market. |
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| Keywords: | Mass customization Home appliances trade |
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