| 移动新业务客户细分方法研究 |
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| 引用本文： | 刘磊. 移动新业务客户细分方法研究[J]. 现代电信科技, 2011, 0(1): 101-106 |
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| 作者姓名： | 刘磊 |
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| 作者单位： | 中国电信吉林省分公司 |
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| 摘 要： | 随着电信业务的发展,运营商需要对移动新业务用户市场细分进行研究。根据单业务用户生命周期的市场细分方法、用户人性特点的市场细分方法、用户影响力的市场细分方法,文章分别从不同的角度对用户进行了细分,并根据不同的用户需制定相关的客户服务策略,三种细分方法相结合也可以促进营销。
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| 关 键 词： | 新业务 客户细分 移动通信 用户生命周期 |
Customer Segamentation for New Mobile Services |
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| Liu Lei. Customer Segamentation for New Mobile Services[J]. Modern Science & Technology of Telecommunications, 2011, 0(1): 101-106 |
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| Authors: | Liu Lei |
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| Abstract: | With the introduction of new services,it is of great significance for mobile operators to do more research on market segmentation.This article introduced three methods for market segmentation,which respectively based on the customer lifecycle of single service,characteristics of human nature,and the influence of customers.And these three methods can be combine to contribute to marketing. |
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| Keywords: | mobile communication customer segmentation customer life cycle |
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