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The special section on professional communication in Russia: anAmerican perspective
Authors:Goodman   M.B.
Affiliation:Corp. & Organ. Commun., Fairleigh Dickinson Univ., Madison, NJ;
Abstract:Enormous changes that have taken place in the last few years in Russia have revealed a need for Russian technical communicators to refocus their expertise and skills in order to enter the global marketplace successfully and competitively. Rather than dwell on the familiar differences between Americans and Russians, Cold War adversaries, a common ground exists and is growing. We share a mutual interest in the successful entry of Russian technical communicators in the global marketplace. We also share an understanding that technology is central to civilization as we know it, and that the masters of technology have a substantial influence on all activities that they touch; a belief that technology has had a major beneficial effect on the peoples of the world, but that with such power comes the potential for large, serious, and potentially devastating influences; the idea that the embrace of technology is a good cultural fit with cultures formed from revolutions, for technology in the later part of this century has come to be synonymous with rapid change, and cultures with revolutionary heritage welcome change; the notion that technological breakthroughs have profound influences on the nature of work, liberating the traditional intensive physical nature of labor to the emergence of a knowledge worker; and the belief that the global marketplace forces the need for clear and rapid communication across borders, as well as among cultures. If we can agree on these technical communications issues, then we have a firm foundation for building a gateway to communication in the global market
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