让所有人都兴奋起来——浅谈贯穿业务链的市场营销

<正>谈到市场营销,你首先想到的是什么?是提升知名度,制造热点,还是促进销售?姚明是不是推进品牌的火箭?超女是不是互动营销的平台?现在,企业进行营销活动的投资和频率都越来越多,有些取得了令人瞩目的效果,有些则如同夜空礼花,放过也就过去了。用好有限的资源,令营销真正对品牌推广和产品销售起作用是值得每一个企业考虑的问题。我们不妨从一个产品需要走过的旅程看起,在这个业务链中,影响一个产品能否成功的因素很多。在企业的上游,供应商的质量保证、成本控制和资源支持,产品的设计开发等,决定着产品是否能够在品质、数量、速度方面满足企业和市场的需要,是否具

Make Everybody Excited-Marketing across the Business Line

Mentioned the marketing, what will flash out in your mind? Promoting the popularity of brand, making hot point, or extending sales? Is Yao Ming the rockets to enhance the brand? Is Super Girls the platform of interactive marketing? Now, enterprises are making marketing with more investment on it, some led the great influence while some failed like disappearing fireworks. It is important to every enterprise that how to use limited recourse to make the marketing to be helpful for brand extending and products sales.