| 浅议电力市场营销理念及策略 |
| |
| 引用本文： | 王哲.浅议电力市场营销理念及策略[J].黑龙江电力,2003,25(3):231-233. |
| |
| 作者姓名： | 王哲 |
| |
| 作者单位： | 哈尔滨电业局,黑龙江,哈尔滨,150060 |
| |
| 摘 要： | 在当前市场经济的条件下，对电力市场营销的作用和电力市场营销的特点、方法和急需解决的问题进行了科学的阐述，提出了强化营销理念的重要性。就选择正确的电力市场营销策略，满足社会需求，扩大电力销售，提高电力企业效益等问题进行了详细论述。
|
| 关 键 词： | 电力 市场营销 营销理念 营销策略 |
| 文章编号： | 1002-1663(2003)03-231-03 |
| 修稿时间： | 2003年1月7日 |
Electric power marketing Ideology and tactics |
| |
| WANG Zhe.Electric power marketing Ideology and tactics[J].Heilongjiang Electric Power,2003,25(3):231-233. |
| |
| Authors: | WANG Zhe |
| |
| Abstract: | The role,special features and essociated problems meriting immediate attentions of electric power marketing under the present market oriented economy conditions are discussed on a rational bassis with emphasis on the importance of reinforcing marketing ideology. How to select the right electric power marketing tactics to satisfy social demands and further promote sales of eledric power to improve the productivity at electric power enterprises are discussed in detail. |
| |
| Keywords: | electric power marketing marketing idedogy marketing tacties |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
