| 一种基于用户投资偏好与产品特征的P2P网贷个性化推荐算法 |
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| 引用本文： | 周琼,曲晓威,陈曦,孙雨,姚福宾,翟睿峰.一种基于用户投资偏好与产品特征的P2P网贷个性化推荐算法[J].长春理工大学学报,2017,40(2). |
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| 作者姓名： | 周琼 曲晓威 陈曦 孙雨 姚福宾 翟睿峰 |
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| 作者单位： | 1. 长春理工大学 计算机科学技术学院,长春,130022;2. 长春市万易科技有限公司,长春,130000 |
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| 基金项目： | 2017吉林省科技计划重大科技成果转化项目 |
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| 摘 要： | 互联网金融的蓬勃发展,在将普惠金融的实惠带给投资者的同时,也因理财产品的多样化,给投资者带来了挑选适合自己的网贷产品的困扰。鉴于此,系统结合P2P网贷平台投资者的个人投资偏好和平台产品的特征,设计了一种基于用户账户持续时间、活跃度及投资偏好的P2P网贷个性化推荐算法,以节约投资者决策时间,加快平台资金筹集进度。
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| 关 键 词： | 用户投资偏好 产品特征 P2P网贷 个性化推荐 |
A Kind of Personalized Recommendations Algorithm of P2P Lending According to the Customer Invest Hobby and Product Characteristic |
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| ZHOU Qiong,QU Xiaowei,CHEN Xi,SUN Yu,YAO Fubin,ZHAI Ruifeng.A Kind of Personalized Recommendations Algorithm of P2P Lending According to the Customer Invest Hobby and Product Characteristic[J].Journal of Changchun University of Science and Technology,2017,40(2). |
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| Authors: | ZHOU Qiong QU Xiaowei CHEN Xi SUN Yu YAO Fubin ZHAI Ruifeng |
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| Abstract: | The booming development of Internet finance, brought the benefit of inclusive finance to investors, at the same time, also because of finance mangaing product of diversification, brought investor to choose the harassment of suiting own net loan product.Owing to this, this recommend system combines personal investment hobby of the P2 P net loan platform investor and the characteristic of the platform product and designs a kind of recommendation calculate way to lend totally winning of the platform by carrying out investor and net. |
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| Keywords: | customer invest hobby product characteristic P2P lending personalized recommendation |
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