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Public support for energy sources and related technologies: The impact of simple information provision
Affiliation:1. Commonwealth Scientific and Industrial Research Organisation (CSIRO), P.O. Box 883, Kenmore, QLD 4069, Australia;2. Kyushu University, I2CNER, 744 Motooka Nishi-ku, Fukuoka 819-0395, Japan;3. Energy Research Centre of the Netherlands (ECN), P.O. Box 56890, 1040 AW Amsterdam, The Netherlands;1. University of Queensland, St Lucia 4072, Australia;2. Wade LLC, Washington DC, USA;3. Judge Business School, University of Cambridge, Cambridge CB2 1AG, UK;4. Business School, University of Edinburgh, Edinburgh EH8 9JS, UK;1. State Key Laboratory of Geomechanics and Geotechnical Engineering, Institute of Rock and Soil Mechanics, Chinese Academy of Sciences, Wuhan 430071, China;2. Center for Climate and Environmental Policy, Chinese Academy of Environmental Planning (CAEP), Ministry of Environmental Protection of the People’s Republic of China, Beijing 100012, China;3. Administrative Center for China’s Agenda 21, Ministry of Science and Technology of the People’s Republic of China, Beijing 100038, China;4. Institute of Economics, Hubei Academy of Social Sciences, Wuhan 430077, China;1. Forschungszentrum Jülich GmbH, Institute of Energy and Climate Research, Systems Analysis and Technology Evaluation (IEK-STE), 52425 Jülich, Germany;2. TU Bergakademie Freiberg, Schloßplatz 1, 09596 Freiberg, Germany;1. Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, China;2. Department of Psychology, University of Chinese Academy of Sciences, Beijing, China;3. School of Chemical Engineering, The University of Queensland, Australia;4. School of Economics, Zhengzhou University of Aeronautics, China;5. Department of Psychology, Teachers'' college of Beijing Union University, China
Abstract:Increasing public awareness and understanding of alternative energy sources and related technologies is an essential component of informed decision-making regarding new options of generating energy for a low carbon future. The current study examined the influence of psychological factors (i.e., pro-environmental beliefs, and subjective norms) and the provision of factual information on public support for a range of energy sources and related technologies. A representative sample of 1907 Australians completed an on-line survey that measured perceptions of a range of climate change and energy issues. Results showed that support for renewables is stronger than support for traditional fossil-fuel based energy sources (i.e., coal or gas) or nuclear energy. The provision of factual information about generation cost and emissions significantly changed support ratings, particularly when cost information was provided. Regression analyses revealed that pro-environmental beliefs were significantly related to support ratings for alternative energy sources. Subjective norms, however, were the strongest positive explanatory factor, suggesting that social mechanisms may be key drivers of support for new and emerging energy sources and related technologies.
Keywords:Support  Energy  Technology
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