Factors propelling the adoption of m-learning among students in higher education |
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Authors: | Jasmine A L Yeap T Ramayah Pedro Soto-Acosta |
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Affiliation: | 1.School of Management,Universiti Sains Malaysia,USM,Malaysia;2.Department of Management & Finance,University of Murcia,Espinardo,Spain |
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Abstract: | University students seem primed for mobile learning (m-learning) given their affinity with technology and the ubiquity of mobile computing devices on campuses. However such conditions do not necessarily guarantee their readiness for m-learning. For m-learning to thrive in higher education, it is crucial to understand the factors propelling its adoption. Accordingly this study uncovers factors that drive the adoption of m-learning among university students. Using a mobile learning readiness model based on the Theory of Planned Behavior, data was collected from 900 undergraduates in a local, public university in Malaysia. Partial least squares analysis revealed that all three constructs of attitude, subjective norm and perceived behavioral control significantly influenced students’ intention to adopt m-learning. These three constructs were significantly predetermined by their respective external beliefs components. In fostering m-learning adoption among students, more emphasis should be expended to capitalize on subjective norm and improve perceived behavioral control. |
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