|
|||||
|
|
| 需求依赖广告费用和销售价格的newsboy型产品库存模型 | |
| 引用本文： | 汪峻萍,周永务,杨剑波.需求依赖广告费用和销售价格的newsboy型产品库存模型[J].控制与决策,2010,25(1). |
| 作者姓名： | 汪峻萍 周永务 杨剑波 |
| 作者单位： | 1. 合肥工业大学,数学学院,合肥,230009 2. 华南理工大学工商管理学院,广州,510641 3. 合肥工业大学,管理学院,合肥,230009 |
| 基金项目： | 国家自然科学基金项目(70771034);;新世纪优秀人才支持计划项目(NCET-05-0557);;高等学校全国优秀博士论文作者专项基金项目(200565);;广东省教育厅人文社会科学重点研究基地重大项目(08JDXM63003) |
| 摘 要： | 在假定随机需求是关于销售价格和广告费用的一般函数的前提下，提出一个新的ｎｅｗｓｂｏｙ模型，给出了寻求最优广告费用、销售价格及订货量的分析方法，并且还分析了需求的不确定性对最优销售价格和广告策略的影响．最后，通过数值实例验证了模型的求解过程并得到相关管理启示． |
| 关 键 词： | 库存 ｎｅｗｓｂｏｙ模型 随机需求 价格 广告 |
| 收稿时间： | 2009-2-4 |
| 修稿时间： | 2009-4-29 |
Inventory model for newsboy-type products with demand depending on advertising expenditure and selling price |
|
| WANG Jun-pinga,ZHOU Yong-wu,YANG Jian-bob.Inventory model for newsboy-type products with demand depending on advertising expenditure and selling price[J].Control and Decision,2010,25(1). | |
| Authors: | WANG Jun-pinga ZHOU Yong-wu YANG Jian-bob |
| Affiliation: | 1a.School of Mathematics/a>;1b.School of Management/a>;Hefei University of Technology/a>;Hefei 230009/a>;China/a>;2.School of Business Administration/a>;South China University of Technology/a>;Guangzhou 510641/a>;China |
| Abstract: | This paper develops a new newsboy model under the assumption that the random demand is a general function with respect to the selling price and the advertising expenditure.An analytical solution is provided for finding the optimal advertising expenditure,selling price and order quantity.The influence of demand uncertainty on the optimal policies is investigated as well.Numerical examples illustrate the solution procedure,and some managerial insights are obtained. |
| Keywords: | Inventory Newsboy model Random demand Price Advertising |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |
| 点击此处可从《控制与决策》浏览原始摘要信息 | |