Expert systems and the emergence of teledesign

This paper considers the extent to which the amateur use of expert systems for home design challenges traditional views of the design process. The issues are examined in the context of competing definitions of design. The emergence of a design process characterised as ‘teledesign’ is then considered, wherein retailers provide a CAD/CAM service to consumers, allowing the latter to use expert systems to modify template designs and get products fabricated to their own specifications. Such a system may be seen to empower consumers as designers, rather than just selectors of products, and would differ considerably from established paradigms of design, manufacture and consumption, such as that given by Baudrillard.