| 中小白酒企业的区域市场营销与管理 |
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| 引用本文： | 张肖克,曹健君,黄正. 中小白酒企业的区域市场营销与管理[J]. 酿酒科技, 2005, 0(6): 110-111,115 |
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| 作者姓名： | 张肖克 曹健君 黄正 |
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| 作者单位： | 贵州省轻工业科学研究所,贵州,贵阳,550002 |
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| 摘 要： | 中小白酒企业需从制订区域市场建设目标入手，实行滚动式发展，同时应注意建立高效的区域组织和团队，认真编制销售预算，对营销网络和渠道进行精心的维护和管理，对区域市场进行精耕细作，只要有了坚实的根据地，企业就能发展壮大。
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| 关 键 词： | 白酒企业 区域市场 营销 |
| 文章编号： | 1001-9286(2005)06-0110-02 |
Marketing and Management of Regional Market for Medium-scale and Small-scale Liquor Enterprises |
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| ZHANG Xiao-ke,CAO Jian-jun,HUANG Zheng. Marketing and Management of Regional Market for Medium-scale and Small-scale Liquor Enterprises[J]. Liquor-making Science & Technology, 2005, 0(6): 110-111,115 |
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| Authors: | ZHANG Xiao-ke CAO Jian-jun HUANG Zheng |
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| Abstract: | Medium-scale and small-scale liquor-making enterprises carried out rolling development based on targeting regional market. Besides, the enterprises should establish high efficiency regional organizations and working teams, work out sales budget, and do careful maintenance and management in marketing network and channels. The painstaking work in regional market would establish solid base for enterprises, which could further guarantee rapid and health enterprise development. (Tran. by YUE Yang) |
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| Keywords: | liquor enterprise regional market marketing |
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