| "JDC"钼化工产品定价方法及策略研究 |
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| 引用本文： | 张书建."JDC"钼化工产品定价方法及策略研究[J].中国钼业,2005,29(5):15-19. |
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| 作者姓名： | 张书建 |
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| 作者单位： | 金堆城钼业集团有限公司,陕西,华县,714102 |
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| 摘 要： | 价格是市场经济中企业竞争的重要决策变量。企业在市场上的各种竞争策略最终都将在定价决策上得到体现。在国际钼产品市场上,金堆城钼业公司的定价水平代表了中国钼行业的价格形象。“JDC”资源性产品尤其是钼化工产品定价策略的有效性和先进性对增强企业竞争力和发展后劲具有较大影响。
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| 关 键 词： | 价格 定价策略 竞争力 |
| 文章编号： | 1006-2602（2005）05-0015-05 |
| 收稿时间： | 2005-08-11 |
| 修稿时间： | 2005年8月11日 |
STUDY OF THE PRICING METHOD AND STRATEGY OF"JDC" MOLYBDENUM CHEMICAL PRODUCTS |
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| ZHANG Shu-jian.STUDY OF THE PRICING METHOD AND STRATEGY OF"JDC" MOLYBDENUM CHEMICAL PRODUCTS[J].China Molybdenum Industry,2005,29(5):15-19. |
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| Authors: | ZHANG Shu-jian |
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| Affiliation: | Jinduicheng Molybdenum Group Co. , Ltd, Huaxian 714102, Shaanxi, China |
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| Abstract: | Price is very important variable of decision-making for competition of enterprises in terms of market economy.Diversified competition of enterprises from the market will be finally in the person of pricing decision.Jinduicheng Molybdenum Mining Corpoeration is leading pricing of China moly industry and also represented China moly pricing in the international moly market.Validity and advancement of pricing strategy from Moly chemical products on basis of "JDC"moly resource will be benefit for improvement of enterprise competitive power and developing stamina. |
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| Keywords: | price pricing strategy competitive power |
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