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Design and other types of fixation
Authors:ATerry Purcell  John S Gero
Affiliation:

Department of Architectural and Design Science, Sydney University, NSW 2006, Australia

Abstract:Design educators often comment on the difficulties that result from a premature commitment by students to a solution to a design problem. Similarly practitioners can find it difficult to move away from an idea they have developed or precedents in a field. In the psychology of problem solving this effect is called functional fixedness or fixation. It is not surprising that these effects should occur in design problem solving. However, while these types of issues have been discussed in the context of design, there has been little systematic evidence available about whether or not and under what conditions design fixation does occur. The paper reviews the results of a series of recent experiments which begin to address these issues. The results of the experiments are examined in terms of what insights they provide into the design process, what implications they have for design education and how they relate to the larger and more general area of human problem solving.
Keywords:innovation  creative design  design process  fixation
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