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风险和利润共担的联合体报价管理和策略
引用本文:顾祥柏,刘鹏程. 风险和利润共担的联合体报价管理和策略[J]. 炼油技术与工程, 2003, 33(9): 59-62
作者姓名:顾祥柏  刘鹏程
作者单位:中国石化工程建设公司,北京市,100101
摘    要:通过组成风险和利润共担的联合体,共同参与国际大型工程项目的投标工作,能够有效地分散和防范工程风险,优化资源配置,降低投标价格,增强承包商报价的竞争力,达到赢得承包合同的目的,同时,在中标后有充足的人力和财力资源确保项目顺利实施。结合几个典型的应用实例,对联合报价管理与策略进行了分析,提出了报价过程管理中应注意的问题。以及联合报价可采用的报价策略,对于大型复杂项目的投标有一定的借鉴作用。

关 键 词:大型工程项目 投标工作 风险 利润 联合体 报价管理
修稿时间:2003-01-20

PROPOSAL MAMNAGEMENT AND STRATEGY OF PROJECT JV WITH SHARED RISKS AND PROFITS
Gu Xiangbai,Liu Pengcheng SINOPEC Engineering Incorporation. PROPOSAL MAMNAGEMENT AND STRATEGY OF PROJECT JV WITH SHARED RISKS AND PROFITS[J]. Petroleum Refinery Engineering, 2003, 33(9): 59-62
Authors:Gu Xiangbai  Liu Pengcheng SINOPEC Engineering Incorporation
Affiliation:Beijing 100101
Abstract:In order to decompose and avoid project risks, optimize the resource, reduce the proposal price and finally sign contracts, some companies make decision to participate in the proposal of larger international projects by the project joint venture. Meanwhile, they can provide abundant manpower and capital to ensure the project be executed smoothly. Based on several typical practical cases, co-proposal management and strategy have been analyzed. The key considerations in the process of co-proposal have been proposed together with the adaptable proposal strategies. So it gives a reference to the bid for large and complex projects.
Keywords:project JV   sharing risks and profits   proposal management   strategy
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