| 谈企业的思想工作与“精神产品” |
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| 引用本文： | 陈怀敏. 谈企业的思想工作与“精神产品”[J]. 石油化工管理干部学院学报, 2005, 0(3): 17-18 |
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| 作者姓名： | 陈怀敏 |
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| 作者单位： | 中国石化工程建设公司,北京,100101 |
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| 摘 要： | 在市场经济飞速发展的条件下,如何使思想工作及其精神产品在企业的生产、经营、管理活动和企业文化建设中发挥作用,是企业思想工作者应认真研究的问题。文章试图将思想工作及精神产品的运用结合市场营销理论加以探讨,从而拓展企业思想工作的思路。
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| 关 键 词： | 思想工作“精神产品”市场需求 信誉度 |
| 修稿时间： | 2005-06-13 |
On Ideological Work and "Spirit Product" in Enterprise |
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| Chen Huaimin. On Ideological Work and "Spirit Product" in Enterprise[J]. JOurnal of Sinopec Management Institute, 2005, 0(3): 17-18 |
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| Authors: | Chen Huaimin |
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| Abstract: | Under conditions of rapid development of market economy, how to put it into play in production, operation, management and cultural construction is a problem to be earnestly studied for the ideological workers in enterprises. This article tried to combine the application of ideological work and spirit product and theory of marketing, broaden idea of ideological work. |
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