设计赋能非物质文化遗产汴绣产品创新发展与应用

目的 针对汴绣非物质文化遗产在目前所遭遇的发展困境，探索将视觉设计手段应用于汴绣产品创新发展策略，助力汴绣产品创新发展与应用，进而为非遗文化发展提供参考。方法 梳理汴绣工艺的历史及现状，从汴绣产品创新发展的角度，对其中文化元素进行提炼总结，通过符号化设计、包装设计、交互APP设计、产品种类拓宽这四个方面，改善汴绣产品的相关应用需求设计，探索汴绣的创新性转化途径。结论 非物质文化遗产汴绣的传承与发展，可以运用视觉传达手段进行完善，将传统技艺与新锐设计思维进行融合与创新，通过对汴绣工艺产品进行符合时代的传承的设计改进，为汴绣工艺的传承与应用提供了新的路径。

Innovative Development and Application of Design Empowered Bian Embroidery as Intangible Cultural Heritage

Aiming at the current development dilemma of Bian embroidery as the intangible cultural heritage, the work aims to explore the application of visual design methods in Bian embroidery product innovation and development strategies, help the innovation, development and application of Bian embroidery products, and provide reference for the development of intangible cultural heritage. The history and current situation of Bian embroidery technology were combed, the cultural elements were refined and summarized from the perspective of innovation and development of Bian embroidery products, and the relevant application requirement design of Bian embroidery products was improved through four aspects:symbolic design, packaging design, interactive APP design, and product category expansion. Finally, the innovative transformation of Bian embroidery was explored. The inheritance and development of Bian embroidery as the intangible cultural heritage can be improved by means of visual communication. Integrating and innovating the traditional skills and cutting-edge design thinking, and improving the design of Bian embroidery products in line with the inheritance of the times provide a new path for the inheritance and application of Bian embroidery craft.