Abstract: | A rational approach to dealing with the problems created by developing technologies requires a new account of what is involved in proper management. A tripartite distinction is introduced between being reasonable, being rational, and having style. These notions are based on the commonsense principle of rationality (CPR), to be rational one must learn from experience. The proper management of technology requires more than learning from experience (being rational) and having the proper goals (being reasonable); it requires style, which entails being reasonable and acting in accordance with a given standard systematically over time. |