| 决策树挖掘在CRM中的应用 |
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| 引用本文： | 张新香.决策树挖掘在CRM中的应用[J].电脑开发与应用,2007,20(4):52-54. |
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| 作者姓名： | 张新香 |
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| 作者单位： | 中南财经政法大学,武汉,430074 |
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| 摘 要： | 先给出了决策树挖掘算法和算法的改进思路,进而结合CRM的实例,详细分析了决策树构建过程和采用的处理措施,提出了将决策树挖掘用于CRM的思路,选择决策树构建评价指标的方法。通过实验进行验证,结果表明该方法是可行和有效的,为商家提供了一种新的分析思路。
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| 关 键 词： | 客户关系管理 决策树 信息增益 |
| 文章编号： | 1003-5850（2007）04-0052-03 |
| 收稿时间： | 2006-09-11 |
| 修稿时间： | 2006-09-112007-02-21 |
Application of Decision Tree Mining on CRM |
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| Zhang Xinxiang.Application of Decision Tree Mining on CRM[J].Computer Development & Applications,2007,20(4):52-54. |
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| Authors: | Zhang Xinxiang |
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| Abstract: | This paper presents the data mining algorithm of decision tree and the method of improvement, and taking CRM as an example, analyses the procedure of building the decision tree and the handling measures. And also the consideration of applying decision tree mining to CRM and the method of selecting the decision tree to construct the evaluation index are described. The experimental result shows that the decision tree method is feasible and efficient, providing a new analysis means for businessman. |
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| Keywords: | CRM decision tree information gain |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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