| Abstract: | "This paper reports procedures for the direct application of the variables defining the paradigm for operant conditioning to human behavior, and shows that human beings act very much indeed like experimental animals when they are subjected to the same experimental treatments. It suggests that direct application of conditioning principles to some categories of human behavior may be justified. The procedures are simple, and they may be followed by anyone, with a minimum of equipment." (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
