| 化妆品卓越营销:3个品牌3条路 |
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| 引用本文： | 张兵武. 化妆品卓越营销:3个品牌3条路[J]. 日用化学品科学, 2006, 29(5): 39-40 |
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| 作者姓名： | 张兵武 |
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| 作者单位： | 星际传播机构,广东,广州,510655 |
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| 摘 要： | 论述了化妆品领域的东洋之花、卡姿兰和名门闺秀3个品牌所走的3条卓越营销之路。3个品牌根据自身资源特性选择了合适的突破点，并集中资源培育优势，形成具有差异化特征的竞争系统，带动了市场突围。
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| 关 键 词： | 化妆品 营销 品牌 |
| 文章编号： | 1006-7264(2006)05-0039-02 |
| 收稿时间： | 2006-04-06 |
| 修稿时间： | 2006-04-06 |
Cosmetic market: three channels of three cosmetic brands |
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| ZHANG Bing-wu. Cosmetic market: three channels of three cosmetic brands[J]. Detergent & Cosmetics, 2006, 29(5): 39-40 |
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| Authors: | ZHANG Bing-wu |
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| Affiliation: | J Star Group, Guangzhou 510655, China |
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| Abstract: | This paper summarized three different cosmetic marketing channels of TAYOL, CARSLAN and MIMOCRYS. The three brands broke through themselves characteristic and formed other competition system by focusing resource superiorities. At the same time, it also drives the market into breaking through. |
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| Keywords: | cosmetic market brand |
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