| 论包装色彩与商品营销 |
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| 引用本文： | 盛忠谊.论包装色彩与商品营销[J].包装学报,2010,2(1):68-71. |
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| 作者姓名： | 盛忠谊 |
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| 作者单位： | 湖南工业大学,湖南,株洲,412008 |
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| 基金项目： | 湖南省教育厅普通高校教学改革研究基金 |
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| 摘 要： | 在商品日趋同质化、市场消费越来越感性化的今天，包装色彩在商品营销中的作用变得非常重要。论述了包装与包装色彩的关系；包装色彩的宣传及促销作用，识别、记忆作用，分类、分档作用，产生信任感作用及低成本高附加值作用；提出利用包装色彩促进商品营销的策略。
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| 关 键 词： | 包装 包装色彩 商品营销 |
| 收稿时间： | 2009/11/20 0:00:00 |
The Application of Packaging Color in Sales of Products |
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| Sheng Zhongyi.The Application of Packaging Color in Sales of Products[J].Packaging Journal,2010,2(1):68-71. |
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| Authors: | Sheng Zhongyi |
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| Affiliation: | Hunan University of Technology |
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| Abstract: | The function of packaging color becomes very important in the sales of products under the circumstances of products homogenization and emotional appeals in marketing today. The relation between packaging and packaging color is studied as well as the researches on the effects of packaging color on advertising and promotion, identification and reminding of the product, classification and categorizing, trust building and value-adding functions. The strategy of marketing promotion by utilizing packaging color is suggested. |
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| Keywords: | packaging packaging color sales of products |
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