企业的商标管理

商标是企业、产品与消费者之间的桥梁，是企业信誉和形象的物质载体。企业在商标使用中存在着使用标识不及时注册、使用不当、丧失专用权、策略单一、使商标被闲置或淡化等问题，提出了建章立制、统一使用商标、制定完善的商标策略、对商标进行国际注册等保护企业商标的措施。

Trademark Management of Corporation

The Trademark is not only a bridge among corporation, product and consumer, but also a substance carrier of enterprise reputation and corporate identity. There are so many questions that need to solve, such as using the unregistered trademark, using the incorrect trademark, losing the right to the exclusive use of trademark, single strategy, leaving the trademark unused or desalted in the use of trademark. So, the author put forward some measures to protect corporation trademark, such as constituting the tr...