新媒体时代手绘动画的个性化艺术表现策略研究

媒体的发展带动了动画产业的飞速前进，传统的手绘动画的优势逐渐消失，但是随着网络时代的到来，个性化需求被不断放大。手绘动画又有了发展的新优势。文章便是基于此进行论述。首先分析手绘动画的发展脉络，之后在创作手法及艺术属性两个方面探讨新媒体时代手绘动画的个性化，文章的最后结合自己的创作实践及部分优秀作品探讨新媒体时代手绘动画的个性化艺术实践策略。

The Research on Personalized Art Performance Strategies of Hand-drawn Animation under the New Media Age

Media development led to the rapid progress of the animation industry, the advantage of traditional hand-drawn animation is disappearing. However with the advent of the Internet age, the individual needs are constantly enlarged, therefore hand-drawn animation has a new advantage of development. This article starts discussion based on the above discussion. First of all, the artical analyzes the development context of hand-drawn animation, secondly the artical explores personalized hand-drawn animation under the new media era from creative techniques and artistic property two aspects, finally with their own creative practice and some excellent works, the artical explores the personalized art practice strategies of hand-drawn animation under the new media era.