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中国陶瓷工业国际竞争力的测度
引用本文:左和平,张纯,颜蔚蓝.中国陶瓷工业国际竞争力的测度[J].中国陶瓷工业,2003,10(6):32-36.
作者姓名:左和平  张纯  颜蔚蓝
作者单位:景德镇陶瓷学院工商管理学院,333001
基金项目:教育部人文社会科学研究
摘    要:利用定量分析方法对我国日用陶瓷、建筑陶瓷、卫生陶瓷的出口竞争力、市场占有率和出口品的质量与附加值进行了全方位测度与分析。经测度后,认为我国日用陶瓷工业虽具有较强国际竞争力,但这种竞争力主要集中在低档产品上,而建筑陶瓷、卫生陶瓷国际竞争力较弱。

关 键 词:中国  陶瓷工业  国际竞争力  测度  相对出口优势指数  市场占有率  质量
文章编号:1006-2874(2003)06-0032-05
修稿时间:2003年5月15日

INTERNATIONAL COMPETITIVE FORCE MEASURING OF CHINESE CERAMIC INDUSTRY
Zuo Heping,Zhang Cun,Yan Weilan.INTERNATIONAL COMPETITIVE FORCE MEASURING OF CHINESE CERAMIC INDUSTRY[J].China Ceramic Industry,2003,10(6):32-36.
Authors:Zuo Heping  Zhang Cun  Yan Weilan
Abstract:The overall measuring and analysis has been done on the export competitive force,ratio of marketing occupation as well as quality and additional cost of the export products of tableware ceramics,structural ceramics and sanitary ceramics in our country by quantitative analysis.It indicates that a stronger intermational competitive force mainly focus on the low-end products is in tableware ceramics industry while a weaker intermational competitive force is in structural ceramics and sanitary ceramics of our country.
Keywords:international competitive force  measure  opposite export advantage index  ratio of marketing occupation  quality and additional cost  
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