中国大型能源化工公司海外品牌建设研究

在世界格局大发展大变革大调整、地缘政治斗争复杂化、中美贸易摩擦常态化等大形势之下,中国大型能源化工公司推进海外品牌建设既十分重要,又正当其时。在中国企业硬实力大幅提高的背景下,对世界一流能源化工公司在海外品牌建设上的主要做法进行归纳总结,并对比考察我国大型能源化工公司与世界一流之间在此领域的差距,对于我国大型能源化工公司打造基业长青的世界一流企业意义重大。

Research on Overseas Brand Building for Chinese Energy and Chemical Majors

In the context of inexorably evolving world landscape, complicated geopolitical struggles, and normalized Sino-US trade frictions, it is very important and imperative for Chinese energy and chemical majors to push for overseas brand building. As Chinese energy and chemical majors have greatly enhanced their hard powers, it is of great significance to summarize the main practices of world-class energy and chemical companies in overseas brand building, and analyze the gap from the world’s top brands in energy and chemical sector, in efforts to create the world-class, built-to-last Chinese energy and chemical companies.