| 品牌服装企业核心竞争力评价指标体系构建 |
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| 引用本文： | 石荣玺,陈建伟.品牌服装企业核心竞争力评价指标体系构建[J].山东纺织科技,2005,46(5):43-46. |
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| 作者姓名： | 石荣玺 陈建伟 |
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| 作者单位： | 青岛大学,山东,青岛,266071;青岛大学,山东,青岛,266071 |
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| 摘 要： | 文章依据品牌服装企业的特点,遵循科学性、系统性、可行性、可比性、定量与定性相结合、动态与静态相结合的原则,从品牌服装企业的创新能力、快速反应能力、品牌竞争力、服装企业文化和人力资源管理能力五个方面构建了品牌服装企业核心竞争力指标体系.
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| 关 键 词： | 品牌服装企业 核心竞争力 指标体系 |
| 文章编号： | 1009-3028(2005)05-0043-04 |
| 收稿时间： | 2005-09-22 |
| 修稿时间： | 2005年9月22日 |
Index System Building on Nuclear Competition of Brand Clothing Enterprise |
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| SHI Rong-xi,CHEN Jian-wei.Index System Building on Nuclear Competition of Brand Clothing Enterprise[J].Shandong Textile Science & Technology,2005,46(5):43-46. |
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| Authors: | SHI Rong-xi CHEN Jian-wei |
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| Affiliation: | Qingdao University,Qingdao 266071 ,China |
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| Abstract: | Based on the characteristics of the brand clothing enterprise, and according to five principles, namely, scientific, systematic, feasible, comparative characters, integration of the qualitative and quantitative evaluation, integration of dynamic and static evaluation, the article gives the index system on the nuclear competition of brand clothing enterprise from innovation capability, quick-reaction capability, brand competition, enterprise culture and human resource management. |
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| Keywords: | brand clothing enterprise nuclear competition index system |
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