口腔护理用品现状

金融危机下,很多行业由于受到消费者日常开支紧缩的影响而出现市场不景气现象,牙膏市场也未能幸免于难。虽然牙膏是生活必需品,比其他行业能抗击风险。然而当前的经济危机还是对人们清洁口腔的行为产生的很大的负面影响。分别论述了国外及国内口腔清洁用品的现状,并介绍了口腔清洁用品的新技术和新原料。健康、美白、天然和多功能的产品依然是市场的主流。

Status of oral care product

Under the financial crisis,many industries suffer a recession.Because consumers have had to cut back significantly on household spending,the oral hygiene market has not been immune to this trend even though,as a general rule,oral care is more resistant to crisis than other segments of the economy due to its necessity factor.As fast-moving consumer goods,current economic crisis has had a very negative impact on oral health care habits.It stated the status of oral care product at home and abroad.And it also introduced the new technology and the new materials.The healthy,whitening,natural and multifunction oral care products are still the mainstream market.