| 中国日用陶瓷品牌建设研究 |
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| 引用本文： | 蔡付斌,王丽龙,解敦亮. 中国日用陶瓷品牌建设研究[J]. 中国陶瓷工业, 2003, 10(6): 76-78 |
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| 作者姓名： | 蔡付斌 王丽龙 解敦亮 |
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| 作者单位： | 1. 景德镇陶瓷学院,333001
2. 江西陶瓷工艺美术职业技术学院 |
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| 摘 要： | 分析了中国日用陶瓷品牌建设的现状，认为中国日用陶瓷企业由于缺乏知名品牌，特别是缺乏国际知名品牌，在全球市场竞争中处于不利地住。论证了品牌建设与中国日用陶瓷发展的关系，提出了加强中国日用陶瓷品牌建设的对策。
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| 关 键 词： | 中国 日用陶瓷 品牌建设 市场竞争 |
| 文章编号： | 1006-2874(2003)06-0076-03 |
| 修稿时间： | 2003-07-08 |
STUDY ON CHINESE TABLEWARE CERAMICS BRAND BUILDING |
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| Cai Fubin Wang Lilong Xie Dunliang. STUDY ON CHINESE TABLEWARE CERAMICS BRAND BUILDING[J]. China Ceramic Industry, 2003, 10(6): 76-78 |
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| Authors: | Cai Fubin Wang Lilong Xie Dunliang |
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| Affiliation: | Cai Fubin 1 Wang Lilong 2 Xie Dunliang 1 |
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| Abstract: | In the 21 st century the most fierce competitions are brand,then the 21 st century is going to be brand competition era.In the global market competition,the industry of Chinese tableware ceramics is in difficulties because of lacking famous brand,specially lacking world-famous brand.This paper analyzes the relationship between brand building and the development of the industry of Chinese tableware ceramics,and then present the essential countermeasures that will enhance Chinese tableware ceramics brand building. |
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| Keywords: | brand building Chinese tableware ceramics countermeasures |
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