现代包装设计与消费心理关系

探讨包装在商品的流通中,消费心理及设计语言与消费者之间如何信息传递.包装设计最主要的功能是保护商品,其次是美化商品和传达信息,除此之外还应运用心理学的范畴,着重探讨研究设计形式因素和分析消费者的各种心理因素.只有这样才能准确地摸索到包装设计与消费者心理活动的规律,从而提高包装设计的效果,促使消费者产生购买商品的欲望与行动.

Relation between modern packaging design and consumer psychology

The delivery of information among consumer by packaging during merchandise circulation was discussed. It was put forward that the main function of packaging is protecting the merchandise, and the second is beautifying merchandise and transforming information. The design form and the psychology of consumer were studied. It was concluded that the relation ship between packaging design and consumer motiva- tion is very important to improve packaging design effect and promoting purchasing behavior.