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面向独立学院的电子商务教学研究与探索
作者单位:东北财经大学津桥商学院
摘    要:电了商务课程是一门新兴的交叉性课程,它融合了计算机技术、网络通信技术,涉及到了金融学、管理学、市场营销学等多门学科,但是独立学院在此门课程的讲授过程中还存在不少的问题。本文从该课程地位和独立学院学生的特点分析入手,对独立学院开设电子商务教学的现状做了深入的剖析,最后对独立学院电子商务课程教学改革给出了具有针对性的一些策略和设想。

关 键 词:独立学院  电子商务概论  教学方法  教学改革

Research and Exploration of E-commerce Teaching in Independent Colleges
Authors:ZHU Zhi-guo
Abstract:E-commerce course is a emerging crossed-course,which interfuses many subjects including of computer technology,network communication,finance,management and market selling and so on,however,there are still some problems in the teaching of the course in independent colleges.Firstly,this paper analyzes the position of the course and the characteristics of the students in independent colleges.Secondly,the actual states of E-commerce course teaching in independent colleges are deeply examined.Finally,this paper presents some focused strategies and plans for reforms of E-commerce course teaching in independent colleges.
Keywords:Independent Colleges  E-commerce  Teaching Method  Teaching Reform
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