基于诗歌意象的文创产品设计

目的对诗歌意象应用到文创产品设计可行性进行研究。方法将诗歌意象视为一个多层次的审美结构,分析其构成及表现方法,同时对比研究文创产品意象的结构层次组成,找寻诗歌意象结构层次与文创产品意象结构的联系。在此基础上,探究诗歌意象应用于文创产品设计的流程,最后通过设计实例对流程进行实证性研究。结论诗歌是传统文化的精髓,将其应用于文创产品设计,将为文创产品赋予更为丰富的文化内涵。

Cultural Products Design Based on Poetic Image

It aims tostudy the practicability of the application of poetry image to the cultural products design. The composition and performance of the poetry image is analyzed as a multi-level aesthetic structure. Compared with the structure of the cultural and creative product image, the link of the hierarchy structure of the poetic image and the cultural product image is studied. The process of the cultural product design based on the poetic image is discussed andverified. Culture of poetry is the essence of Chinese traditional culture. The application of poetry image would give cultural product design more rich cultural connotation.