微粒社会中网状叙事结构与体验设计

目的以数字技术分解—连接的视角,对微粒社会的体验设计与游戏叙事进行关联分析,解析微粒化后体验设计的研究范式转变,为体验设计领域的知识构建和设计实践提供新的路径。方法以游戏叙事结构为研究基础,通过归纳总结进行对比,以Nike运动鞋的3种不同消费体验为案例,研究微粒社会网状结构的体验设计特征。结论微粒社会的体验设计流程将通过量化分析将现实生活中的人、物和事转为数据并重新设计,以数字化加工方式呈现全新的形态,重组新的生产和消费;微粒间相互连接以独特的叙事结构引发新的体验,成为未来体验设计趋势。

Network Narrative Structure and Experience Design in Granular Society

The work aims to analyze the experience design and game narrative of granular society from the perspective of digital technology decomposition-connection and investigate the research paradigm shift of experience design after granulation, to provide a new path for knowledge construction and design practice in the field of experience design. With game narrative structure as research basis, the comparative study was carried out through summarization and conclusion. Three different consumption experiences of Nike sneakers were taken as examples to study the experience design features of granular society network structure. The experience design process of the granular society transforms the people, things and events in real life to data through quantitative analysis and the data are redesigned into a new digitalized form to recognize new production and consumption. The connections between granulars can inspire new experience with unique narrative structure and this will become a trend of future experience design.