| 名人资源与旅游开发研究——以四川南充市为例 |
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| 引用本文： | 冉琼,冯明义. 名人资源与旅游开发研究——以四川南充市为例[J]. 矿产资源开发, 2007, 0(4) |
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| 作者姓名： | 冉琼 冯明义 |
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| 作者单位： | 四川省环境科学和生物多样性保护重点实验室 四川南充637002(冉琼)，西华师范大学管理系 四川南充637002(冯明义) |
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| 基金项目： | 四川省科技厅软科学项目(05ZR025-018)，四川省教育厅人文社会科学(旅游科学)科研项目(LY04-20)，西华师范大学研究生科研启动项目(B0425) |
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| 摘 要： | 名人是重要的旅游资源,具有历史、教育、品牌、纽带和经济等功能。南充自古以来名人辈出,积累了丰富的名人旅游资源,开发潜力巨大。但由于开发不力,宣传力度小等原因,南充名人旅游资源没有发挥其应有的效益。本文从名人旅游资源的内涵、功能及其与旅游业的关系出发,深入分析了南充名人旅游资源的概况,提出了南充名人旅游资源的开发策略。
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| 关 键 词： | 南充 名人旅游资源 开发策略 |
STUDY ON DEVELOPMENT OF CELEBRITY TOURISM RESOURCES IN NANCHONG CITY |
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| RAN Qiong,FENG Ming-yi. STUDY ON DEVELOPMENT OF CELEBRITY TOURISM RESOURCES IN NANCHONG CITY[J]. Resources·Industries, 2007, 0(4) |
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| Authors: | RAN Qiong FENG Ming-yi |
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| Affiliation: | RAN Qiong1,FENG Ming-yi2 |
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| Abstract: | Celebrity as one of important tourism resources possesses the functions of history,education,symbolization,bridge and economy.Nanchong city abounds in celebrity tourism resources over the long history with great potentiality to be developed.However,due to the insufficiency in doing this,the celebrity tourism resources in Nanchong city doesn't play it role adequately.This paper,based on the meaning,functions of celebrity and its relation to tourism,summarizes the celebrity tourism resources and presents some approaches. |
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| Keywords: | Nanchong city celebrity tourism resources development strategy |
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