| 广告效果需求对互联网广告发展的影响 |
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| 引用本文： | 隋涌. 广告效果需求对互联网广告发展的影响[J]. 北京印刷学院学报, 2010, 18(3): 20-23. DOI: 10.3969/j.issn.1004-8626.2010.03.006 |
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| 作者姓名： | 隋涌 |
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| 作者单位： | 北京印刷学院,设计艺术学院,北京,102600 |
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| 基金项目： | 北京市教委人才强教项目资助 |
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| 摘 要： | 随着互联网广告的发展与日趋成熟,以广告主广告效果需求为目的成为衡量互联网广告的关键。同时,广告效果需求成为广告主关注的焦点。互联网广告媒介以其精准、互动性强、用户黏度高等特点得到了更多广告主的认可。广告效果需求也促使互联网广告向精准营销、互动营销、整合营销的方向迈进,同时也造就了搜索引擎、视频、SNS等强势广告平台。
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| 关 键 词： | 广告效果需求 精准 互动 整合 |
Advertising Performance Requirements on the Development Impact of Internet Advertising |
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| SUI Yong. Advertising Performance Requirements on the Development Impact of Internet Advertising[J]. Journal of Beijing Institute of Graphic Communication, 2010, 18(3): 20-23. DOI: 10.3969/j.issn.1004-8626.2010.03.006 |
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| Authors: | SUI Yong |
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| Affiliation: | SUI Yong(School of Art Design,Beijing Institute of Graphic Communication,Beijing 102600,China) |
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| Abstract: | With the development and maturity of Internet advertising,to meet the advertising performance requirements become the key point of balancing Internet advertising.At the same time,advertising performance requirements became the focus of advertisers.Internet advertising medium has been recognized by more advertisers for its accuracy,interactivity and high user viscosity.Advertising performance requirements lead to the Internet advertising' development to precision marketing,interactive marketing and integrate... |
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| Keywords: | advertising performance requirements accuracy interactivity integration |
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