搜索引擎自动性能评价系统构建的研究

检索系统的评价问题一直是信息领域最核心的问题之一。公开有效的搜索引擎质量评估可以指导搜索引擎用户挑选最有利于获取信息的手段，促进搜索引擎服务提供者与研究人员不断尝试新技术，为搜索引擎广告商挑选最有效的广告投放手段。传统的搜索引擎评价系统已经不能满足实际需要，提高搜索引擎评价方法的自动化程度势在必行。本文提出利用用户群体行为分析来进行搜索引擎自动性能评价，通过利用用户点击行为中蕴含的信息对检索结果进行相关性的评价，最终达到对各种不同搜索引擎进行性能评价的目的。

Researches on the Automatic Search Engine Performance Evaluation System

The evaluation of retrieval system is always a central issue in the informal field. A public and efficient quality assessment of search engine can guide the searchers to select the most beneficial means to obtain information, promote the service providers and researchers to try new technology and at the same time find the most efficient ways of advertising for the advertisers. The traditional search engine evaluation system can no longer meet the actual needs, so it is imperative to improve the automation degree of search engine. The article comes up with the idea of analysis of user groups, using the information hidden to evaluate the retrieval results, finally evaluate all kinds of search engine.