| 生存分析在网络产品用户中的应用 |
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| 引用本文： | 劳从生,李秀,脱建勇.生存分析在网络产品用户中的应用[J].计算机工程与应用,2006,42(21):224-225,232. |
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| 作者姓名： | 劳从生 李秀 脱建勇 |
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| 作者单位： | 清华大学自动化系,北京,100084;清华大学自动化系,北京,100084;清华大学自动化系,北京,100084 |
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| 摘 要： | 在各种网站和网络产品盛行的今天,用户成为各个网站或网络产品争夺的对象。论文用生存分析方法研究网络用户的生存流失情况,给出一种适合网络用户生存分析的积分模型,并建立了用户生存规则,最后以某公司的网络产品用户使用数据为例进行分析,更加精确地得到网络产品用户保持率。
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| 关 键 词： | 生存分析 积分模型 Web用户分析 Web usage mining |
| 文章编号： | 1002-8331-（2006）21-0224-02 |
| 收稿时间： | 2006-02-01 |
| 修稿时间： | 2006-02-01 |
Application of Survival Analysis in Internet Products' Customer |
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| Lao Congsheng,Li Xiu,Tuo Jianyong.Application of Survival Analysis in Internet Products' Customer[J].Computer Engineering and Applications,2006,42(21):224-225,232. |
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| Authors: | Lao Congsheng Li Xiu Tuo Jianyong |
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| Affiliation: | Department of Automation,Tsinghua University, Beijing 100084 |
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| Abstract: | Today,there are all kinds of Websites and internet products.All of them want to occupy large numbers of internet users.This paper studies internet users' survival condition with the survival analysis method.It provides an integral model to suit the internet users survival analysis,and establishes the internet user survival rule.This article carries on the analysis by taking a company's network product users data as an example and the network products' user maintenance rate is obtained accurately. |
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| Keywords: | Web usage mining |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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