关联规则算法在邮政商函客户关系中的应用

数据挖掘是当前数据库和信息决策领域的最前沿研究方向之一，在信息化技术发展的今天其重要作用十分明显。基于全新的信息技术的管理理念——客户关系管理受到中国邮政的青睐。数据挖掘技术在邮政商函CRM系统中起着核心作用，关联规则算法是数据挖掘的核心技术，在数据挖掘中是关键应用技术。文中在对关联规则算法和邮政商函客户关系分析研究的基础上，通过把关联规则算法运用在实例中，证明了关联规则算法在邮政商函客户关系管理起到一定的作用，有很好的应用前景。

Application of Association Rules Algorithm in Postal Customer Relationship

Data mining is the leading research area in the database and information decision.Data mining technology has core function in the postal CRM.The association rules algorithm is the core technology in data mining.On the basis of the analysis of association rule algorithm and the postal customer relationship management,and through the real application,it has been approved the association rule will play the significant role in the postal customer relationship management,and will have the good application in future.