| 怎样做好施工企业的经营开发工作 |
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| 引用本文： | 王永红,董会川,宋娟.怎样做好施工企业的经营开发工作[J].山西建筑,2003,29(9):92-93. |
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| 作者姓名： | 王永红 董会川 宋娟 |
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| 作者单位： | 太原铁建集团一处,山西 太原 030045 |
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| 摘 要： | 从市场经济的营销观点出发，阐述了施工企业的发展战略，从经营观念、战略计划、营销策略等方面进行了论述，指出只有树立全新的经营理念，才能做好施工企业的经营开发工作。
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| 关 键 词： | 施工企业 企业经营 市场经济 营销策略 施工管理 |
| 文章编号： | 1009-6825(2003)09-0092-02 |
How to improve management operation and development work for construction enterprises |
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| WANG Yong,hong,DONG Hui,chuan,SONG Juan.How to improve management operation and development work for construction enterprises[J].Shanxi Architecture,2003,29(9):92-93. |
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| Authors: | WANG Yong hong DONG Hui chuan SONG Juan |
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| Abstract: | In terms of the marketing theory in market economy the development strategy is elaborated for construction enterprises. Meanwhile, based upon discussion on management ideas, strategic scheme, marketing strategies and other aspects author points out that innovative management idea is the fundamental assurance to improve management operation and development work for construction enterprises. |
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| Keywords: | construction enterprise management development |
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