| 试论广告对青少年的影响及其对策 |
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| 引用本文： | 李国荣. 试论广告对青少年的影响及其对策[J]. 上海电力学院学报, 2000, 16(4): 77-82 |
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| 作者姓名： | 李国荣 |
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| 作者单位： | 上海电力学院 社会科学部, 上海 200090 |
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| 摘 要： | 从广告的社会导向与学校德育和素质教育关系的角度,探讨广告对青少年的积极和消极影响,并提出净化广告环境、全面提高广告在育人方面的社会效益的若干对策.
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| 关 键 词： | 广告 正面效应 负面效应 社会效益 |
| 文章编号： | 1006-4729(2000)04-0077-06 |
| 收稿时间： | 2000-05-30 |
| 修稿时间： | 2000-05-30 |
On Effect of Advertisements on Youngsters and Countermeasures |
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| LI Guo-rong. On Effect of Advertisements on Youngsters and Countermeasures[J]. Journal of Shanghai University of Electric Power, 2000, 16(4): 77-82 |
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| Authors: | LI Guo-rong |
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| Affiliation: | Department of Social Sciences, Shanghai Institute of Electric Power, Shanghai 200090, China |
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| Abstract: | From the angle of the relation between social orientation of advertisements and school moral training as well as quality education, this paper discusses the positive and negative effect of advertisements on youngsters, and puts forward some countermeasures about purifing the environment of advertisements and raising comprehensively the social benefit of advertisements to educating people. |
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| Keywords: | advertisement positive effect negative effect social benefit |
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