| 珠钢名牌的发展规划 |
| |
| 引用本文： | 陈学文,谢利群.珠钢名牌的发展规划[J].冶金丛刊,2003(5):48-50. |
| |
| 作者姓名： | 陈学文 谢利群 |
| |
| 作者单位： | |
| |
| 摘 要： | 本文介绍广州珠钢发展名牌面临的机遇和挑战，名牌发展的规划和目标，实现名牌的对策和措施以及名牌战略的组织实施。
|
| 关 键 词： | 广州珠江钢铁有限责任公司 钢铁工业 发展规划 名牌战略 人才 生产结构 产品质量 |
DEVELOPMENT PLANNING OF ZIS FAMOUS BRAND |
| |
| Chen Xuewen Xie Liqun.DEVELOPMENT PLANNING OF ZIS FAMOUS BRAND[J].Metallurgical Collections,2003(5):48-50. |
| |
| Authors: | Chen Xuewen Xie Liqun |
| |
| Affiliation: | Technology Centre of GISE |
| |
| Abstract: | This article presents the opportunities and challenges faced by ZIS in the development of her famous brand, also, it describes the planning and objective, as well as the countermeasure and implement to achieve such a famous brand. |
| |
| Keywords: | famous brand planning objective variety |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
