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一种基于二层节点和客观风险的电子商务交易信任模型
引用本文:李道全,吴兴成,郭瑞敏. 一种基于二层节点和客观风险的电子商务交易信任模型[J]. 计算机科学, 2016, 43(5): 117-121
作者姓名:李道全  吴兴成  郭瑞敏
作者单位:青岛理工大学计算机工程学院 青岛266033,青岛理工大学计算机工程学院 青岛266033,青岛理工大学计算机工程学院 青岛266033
基金项目:本文受山东省自然科学基金项目(ZR2011FL002)资助
摘    要:为解决P2P环境下电子商务的安全交易问题,在深入研究电子商务相关信任模型的基础上,基于交易中可能存在的客观风险,提出了一种基于二层节点的综合信任度的计算模型。综合考虑了影响交易的交易金额、交易时间等多种因素,引入了可交易度的概念,并将其作为节点是否进行交易的决策依据。实验表明,该模型能够更准确地计算节点的信任值,可有效地提高交易的安全性。

关 键 词:电子商务  信任模型  二层节点  风险  可交易度  信任度
收稿时间:2015-06-19
修稿时间:2015-07-11

Electronic Commerce Transaction Trust Model Based on Two Layers Nodes and Objective Risk
LI Dao-quan,WU Xing-cheng and GUO Rui-min. Electronic Commerce Transaction Trust Model Based on Two Layers Nodes and Objective Risk[J]. Computer Science, 2016, 43(5): 117-121
Authors:LI Dao-quan  WU Xing-cheng  GUO Rui-min
Affiliation:College of Computer Engineering,Qingdao Technological University,Qingdao 266033,China,College of Computer Engineering,Qingdao Technological University,Qingdao 266033,China and College of Computer Engineering,Qingdao Technological University,Qingdao 266033,China
Abstract:In order to solve the security problem of electronic commerce in the environment of P2P,through the deep study of e-commerce trust model discussed by other scholars,and on the base of the possible objective transaction risk,this paper proposed a calculating method for comprehensive trust based on two layer nodes.In this model,various factors are considered,such as transaction amount and transaction time.The concept of transaction degree is also introduced,which is treated as the trade decision basis.Experiment results show that,the model effectively improves accuracy of the node trust value,and effectively improves the safety of transaction.
Keywords:Electronic commerce  Trust model  Two layers nodes  Risk  Transaction degree  Trust degree
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