| 我国广播电视网络经营与产业化发展思考 |
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| 引用本文： | 张鑫.我国广播电视网络经营与产业化发展思考[J].中国有线电视,2009(12):1239-1242. |
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| 作者姓名： | 张鑫 |
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| 作者单位： | 西安工程大学,陕西,陕西,710048;陕西省广电网络传媒有限公司西安分公司,陕西,西安,710065 |
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| 摘 要： | 分析国内广播电视信息网络发展的现状及存在的问题，有针对性地提出经营和产业发展战略：实现全国网络互联，完善产业组织结构，调整和理顺广电运营结构，客观地分析把握住现实业务和挖掘市场潜在需求，多渠道吸引投资资金，建立广泛的战略合作伙伴关系，才能促使中国广播电视网络的高速产业化发展。
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| 关 键 词： | 广播电视网络 网络经营 产业化发展 发展战略 |
China Broadcast Television Network Management and Industrialization |
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| ZHANG Xin.China Broadcast Television Network Management and Industrialization[J].China Cable Television,2009(12):1239-1242. |
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| Authors: | ZHANG Xin |
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| Affiliation: | ZHANG Xin ( 1. Xi＇an Polytechnic University, Shaanxi Xi＇an 740048, China ;2. Shaanxi BC＆TV Network Intermediary Co. ,Ltd, Xi＇an Branch Company, Shaanxi Xi＇an 710065, China) |
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| Abstract: | This thesis analyzes the development of current information Broadcast Television networks in China and the existing problems. It also brings out specific management and development stratagems. The stratagem includes the nationwide networks inter-connecting; the industry organizing configuration complementing and industry structure adjustment. If we grasp the current business, excavate the market potential demands, attract the funds through all kinds of means and establish a broad strategic partnership, the China Broadcast Television networks industrialization will have a good future. |
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| Keywords: | Broadcast Television networks network management industrial development developing stratagem |
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