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The moderation effects of mobile technology advancement and system barrier on m-commerce channel preference behavior |
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| Authors: | Shin Nina Kim Donghui Park Sangwook Oh Jungsuk |
| Affiliation: | 1.Graduate School of Business, Seoul National University, Seoul, Korea ;2.Institute of Information and Operations Management, Seoul National University, Seoul, Korea ; |
| Abstract: | Information Systems and e-Business Management - Mobile commerce, or m-commerce, has quickly become a powerful, indispensable approach for diverse business to consumer (B2C) industries to secure... |
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| 本文献已被 SpringerLink 等数据库收录！ | |