The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers |
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| Authors: | Arce-Urriza Marta Cebollada Javier Tarira María Fernanda |
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| Affiliation: | 1.Universidad Pública de Navarra, Campus de Arrosadia, 31006, Pamplona, Spain
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| Abstract: | Information Systems and e-Business Management - This study evaluates the differential effect of price promotions on brand choice across the offline and online channels of a grocery retailer. We use... |
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