基于消费文化视角下历史村镇的旅游发展研究

随着物质消费向审美和文化消费价值观念的转变，新的消费文化正悄然改变着历史资源保护与再利用的方式。文章针对历史村镇旅游开发这一现象，以消费文化视角，通过对消费文化本身及在保护与发展方面的解读，揭示了历史村镇旅游开发热潮背后，存在着大众对当地文化内涵片面认知以及文化保护价值观的缺失的危机，据此，文章提出在旅游产业与文化保护协同发展下的相应策略。

Under The Theory Of Consumer Culture Tourism Development Of Historical And Cultural Towns And Villages

As the material consumption to the aesthetic and cultural values, is quietly changing historical resources conservation and reuse. Aiming at the phenomenon that the rural tourism development history in view of consumer culture interpretation about the present situation of development of rural tourism history, reveals the crisis of lack of cultural connotation behind the current tourism development mode, and put forward the experiential consumption and cultural expression under the interaction adaptability and commercial development of aboriginal cultural tourism development way for this kind of life.