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| 关于电力营销策略的思考 | |
| 引用本文： | 陈乃昊. 关于电力营销策略的思考[J]. 电力需求侧管理, 2006, 8(2): 48-49 |
| 作者姓名： | 陈乃昊 |
| 作者单位： | 东莞供电局,广东,东莞,523008 |
| 摘 要： | 社会主义市场经济体制的建立和逐步完善,给电力营销方式带来了新的挑战。针对目前电力市场现状,提出改革现有管理机制、搞好优质服务、实施多种促销策略等建议。电力营销策略改革是增强企业市场竞争力的必经之路。 |
| 关 键 词： | 市场营销 营销策略 优质服务 |
| 文章编号： | 1009-1831(2006)02-0048-02 |
| 收稿时间： | 2005-11-21 |
| 修稿时间： | 2005-11-21 |
Reflect on power marketing strategy |
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| CHEN Nai-hao. Reflect on power marketing strategy[J]. Power Demand Side Management, 2006, 8(2): 48-49 | |
| Authors: | CHEN Nai-hao |
| Affiliation: | Dongguan Power Supply Company, Dongguan 523008, China |
| Abstract: | The establishment and improvement of socialist market economy system brings power marketing manners new challenges.To the status of the power market,the paper puts forward reforming the present management mechanism,optimizing service and implementing multiple sales- promotion strategy.It's the necessary road of improving competition to reform power marketing strategy. |
| Keywords: | power marketing marketing strategy optimal service |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |