| Abstract: | Investigated the role of cognitive processes in the maintenance of social stereotypes in 3 experiments with 73 male and 77 female high school and undergraduate students and adults. Ss read sets of sentences in which the members of different occupational groups were described by pairs of trait adjectives. In 2 experiments, the trait adjectives were either consistent (CT) with stereotypic beliefs about one of the occupational groups or unrelated to the group's stereotype; in the 3rd study, traits were either inconsistent (ICT) with or unrelated to a group's stereotype. Different correlational relationships between the traits and occupational groups were built into the sets of sentences, but, in each case, the CT or ICT traits described the members of each occupational group as often as matched traits unrelated to the groups' stereotypes. Ss estimated how frequently each of the trait adjectives had described members of each of the occupational groups. Each study revealed systematic biases in the Ss' judgments so that the perceived correlation between traits and occupations was more congruent with existing stereotypic beliefs than the actual correlation. Findings indicate a cognitive bias in the processing of new information about social groups that is mediated by existing stereotypes and that provides a basis for explaining the persistence of stereotypes in the absence of confirming evidence. (25 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
