| 奥迪品牌造型基因研究 |
| |
| 引用本文： | 张文泉,赵江洪. 奥迪品牌造型基因研究[J]. 包装工程, 2007, 28(4): 84-86 |
| |
| 作者姓名： | 张文泉 赵江洪 |
| |
| 作者单位： | 湖南大学,汽车车身先进设计制造国家重点实验室,长沙,410082;湖南大学,汽车车身先进设计制造国家重点实验室,长沙,410082 |
| |
| 基金项目： | 国家重点基础研究发展计划(973计划) |
| |
| 摘 要： | 通过生物基因工程与汽车造型的类比,引入汽车造型设计中的"品牌造型基因"概念,通过收集59款奥迪汽车造型,提取奥迪 A6的造型基因遗传图,构建了奥迪造型基因遗传图和奥迪品牌造型基因的组系图谱,分析了造型基因的突变和重组,提出了保证品牌造型基因的生命力的汽车品牌造型基因的遗传和进化机制,初步提出了一个基于造型基因的汽车品牌造型设计理论框架.
|
| 关 键 词： | 品牌 造型基因 品牌造型基因 |
| 文章编号： | 1001-3563(2007)04-0084-03 |
| 修稿时间： | 2006-12-31 |
Study on Audi Brand Form Gene |
| |
| ZHANG Wen-quan,ZHAO Jiang-hong. Study on Audi Brand Form Gene[J]. Packaging Engineering, 2007, 28(4): 84-86 |
| |
| Authors: | ZHANG Wen-quan ZHAO Jiang-hong |
| |
| Affiliation: | State Key Laboratory of Advanced Design and Manufacture for Vehicle Body, Hunan University, Changsha 410082, China |
| |
| Abstract: | The concept of "Brand form gene" was introduced to the field of automobile form design by using the analogy between biological gene engineering and automobile form design.Based on 59 Audi car designs,Audi A6 form gene was captured.A form gene map of Audi Brand was built to analyze the mutation and recombination of form genes in terms of brand building.A framework of the evolution of brand form gene and a method of design based on the framework were proposed to safeguards the vitality of automobile brand. |
| |
| Keywords: | brand form gene brand formgene |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
