交互叙事视域下文化遗产的数字展示设计

目的 在交互叙事视域下，研究文化遗产的数字展示设计实践方法。方法 从分析数字展示中的交互叙事构成要素及特点入手，建构交互叙事情境，明晰基于交互叙事的文化遗产数字展示设计的流程与原则，并以春秋子仲姜盘的数字展示设计实践为例，验证其方法的有效性。结论 设计者通过编码对叙事情境中的文化遗产主题、数字媒介和叙述内容中的各个要素进行符号处理，并传达给真实受众，使真实受众通过视觉、触觉、听觉、嗅觉和味觉等感官需求解码信息，从而接收、理解、认同其文化遗产主题。基于交互叙事的数字展示设计能突破时空的界限，有效实现文化遗产主题的复现和传播，使受众获得良好的文化体验。

Digital Display Design of Cultural Heritage from the Perspective of Interactive Narrative

This paper intends to study the practical method of digital display design of cultural heritage from the perspective of interactive narrative. Starting from the analysis of the elements and characteristics of interactive narrative in digital display, this paper constructs the interactive narrative context, clarifies the design process and principles of cultural heritage digital display based on interactive narrative, and takes the digital display design of Pan of Zi Zhong Jiang (Spring and Autumn period) as an example to verify the effectiveness of its method.Through coding, the designers convey the cultural heritage theme, digital media and various elements in the narrative content to the real audience after symbolic processing, so that the real audience can decode the information through their sensory needs of vision, touch, hearing, smell and taste, and then receive, understand and identify with its cultural heritage theme. The digital display design based on interactive narrative can break through the time and space boundary, effectively realize the reproduction and dissemination of cultural heritage theme, and enable the audience to bask in the great cultural experience.